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The Top 10 Strategies for the Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive...
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Good Idea Generation – a process
It seems incongruous that good idea generation can be a process or that a process may lead to insight. However, if you examine the behaviour of people who regularly generate good ideas – such as creatives in advertising - you will find that common...
Innovation Management – what problem is being solved?
Franklin (2003) reported that many innovations fail due to a lack of focus. This sentiment is echoed by Doug Richards ....
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea...
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Going Mobile, Part 1: Wireless Phone Service for Your Home Business
This article may be used freely on your website as long as it remains intact, including author byline and resource box and links. We would appreciate it if you would notify us when it is used: Going Mobile: Wireless Phone Service for Your Home...
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"Survivor...From Tv To The Internet"
"Survivor...From TV To The Internet"
By Christopher Wright,Guerrilla Marketer
Copyright New Innovations
Survivor...the show goes something along these lines. They take a group of people and place them in remote destinations. Then we wait and see who forms partnerships...and who double crosses who (whom?). What if someone dropped you off in the middle of the Internet (where would that be anyway?) and you had 30 days to make a profit, what would you do?
Well, that's exactly the situation one faces when they decide to pursue an Internet venture. This is where many become infected with the deadly virus...'get-richous-quickitis'. When infected, you become susceptible to the 'dark side' of Internet marketing. You begin practicing the dark arts...bulk email (spam), FFA link pages, and safe-lists (opt-in spam) just to name a few. Is there any cure for this disease? Yes!
The first thing people should (or eventually will) realize is that the Internet itself is not a business, just a business tool. Arguably the most powerful tool invented...but nevertheless just a tool. What this means is that the rules of business have not changed, just the way they're implemented.
Now, as for our 30 day challenge, I would consider forming a joint venture with an ezine editor. I would try to get the editor to endorse my product/service. Doing so enables you to side step one of the hardest obstacles
of Internet marketing...TRUST! I have come to believe that this is probably THE most important ingredient in your marketing cookbook. You may be able to write the most compelling ad copy and create the most functionally and beautifully designed site that could be done by humans (excluding get-rich-quick artists, of course...they ARE superhumans:)
Offline its said that direct mail promotions produce ,at most, a 1%-3% response. But with the power of the editor's endorsement and PROPER FOLLOW UP, a 7%-10% response can be achieved. Some marketers have received an even greater return. So, it's no wonder that FFA link pages and all the other gimmicks produce such feeble results. My personal opinion is that the only reason these gimmicks work (as little as they do) is because of the 'greater fool' theory. Because the Internet is still growing, new members join the 'netrepreneur' ranks. These are in turn infected and the cycle starts again. But the Internet is quickly maturing and 'greater fools' will become increasingly hard to find.
"Send Your Articles to 100+ Editors"
www.GuerrillaPromotions.com/TrafficMagic.html
Christopher Wright, Guerrilla Marketer
"Make Money...Or Make Excuses"
About the Author
Christopher Wright is owner of New Innovations, an online guerrilla marketing consultantcy. Our beliefs are simple. "Some see problems in opportunities..We see opportunity in problems."
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